Not every customer has a smartphone, a data bundle or space for another app. However, almost every customer has a phone that can dial a short code. That’s why USSD is one of the most reliable ways for businesses in Kenya
Your customers are not all in one place, so one channel will never reach all of them. Some read texts within minutes, some live in their inbox, and some would rather chat on WhatsApp. The smart move is to meet each
Shortcode Services, Explained: What They Are and How MSpace Helps You Use Them Ever texted a five-digit number to enter a competition? Or, maybe, to confirm a subscription, or get a code? Then you've used a shortcode. For businesses, it's one
Bulk email marketing remains one of the most reliable channels for reaching customers directly. After all, there's no algorithm gatekeeping, and no fighting for attention in a crowded feed. Unlike social ads, which stop delivering the moment your budget runs out,
