Not every customer has a smartphone, a data bundle or space for another app. However, almost every customer has a phone that can dial a short code. That’s why USSD is one of the most reliable ways for businesses in Kenya
Your customers are not all in one place, so one channel will never reach all of them. Some read texts within minutes, some live in their inbox, and some would rather chat on WhatsApp. The smart move is to meet each
Shortcode Services, Explained: What They Are and How MSpace Helps You Use Them Ever texted a five-digit number to enter a competition? Or, maybe, to confirm a subscription, or get a code? Then you've used a shortcode. For businesses, it's one
Bulk email marketing remains one of the most reliable channels for reaching customers directly. After all, there's no algorithm gatekeeping, and no fighting for attention in a crowded feed. Unlike social ads, which stop delivering the moment your budget runs out,
Today's customers expect businesses to communicate faster, smarter, and more personally. They want real-time responses on the platforms they already use every day. That's where MSpace's WhatsApp Business API comes in. With more than 3.3 billion users worldwide, WhatsApp has evolved
Businesses today have more communication channels than ever before. From email and SMS to WhatsApp, social media, and push notifications, brands can reach customers instantly at almost any time. Yet despite having all these tools, many businesses still struggle with one
In today's competitive business world, surviving is not enough – thriving is the goal. With businesses closing down on a daily basis, success demands more than just a great product. It requires a holistic approach where every aspect, from communication to
Unfortunately, many hospitals across Kenya still rely on outdated, manual methods to manage communication with patients, leading to missed appointments, long queues, and overwhelmed staff. If you work in a hospital, you know how challenging it is to juggle sensitive patient
If you have ever tried sending bulk SMS for alerts, marketing offers, or user onboarding, you have likely run into two terms: SMS Gateway and SMS API. They sound technical, and they sound almost identical. But picking the wrong one can
Let’s face it—how we talk to customers is changing faster than ever. Thanks to massive leaps in AI and a serious boost in government tech funding, customer communication is getting a major upgrade in 2026. Customers don't just want faster responses
