Shortcode Services, Explained: What They Are and How MSpace Helps You Use Them
Ever texted a five-digit number to enter a competition? Or, maybe, to confirm a subscription, or get a code? Then you’ve used a shortcode. For businesses, it’s one of the best ways to reach customers directly. Indeed, there’s no app to download. Also, no internet needed. Just a text.
At MSpace Solutions Limited, we build and manage the tech behind that simplicity. In short, we give businesses a direct line to their customers. And we do it without the hassle of building it themselves. Below, then, is a simple breakdown of what shortcodes are, the problems they solve, and which MSpace option might work for you.
What Is a Shortcode?
A shortcode is a short, easy number. Specifically, it’s usually five digits long. It lets customers and leads reach your business by text. Unlike a normal phone number, a shortcode is built for high-volume texting. Also, each one is set up per network, in line with standards set by bodies like the GSMA.
Overall, businesses use shortcodes for much more than marketing. For instance, common uses include:
- Running promotions and contests
- Collecting sign-ups
- Sending and receiving codes
- Running surveys
- Taking payments
- Sending alerts
- Powering self-service menus
In other words, all of this happens when a customer types a keyword and hits send.
The Business Problems Shortcodes Solve
Many businesses struggle to reach customers who aren’t always online. Similarly, others need a safe way to check transactions. And still others want to run campaigns without building new tech. Fortunately, shortcodes solve all of this. At MSpace, then, our job is to make that tech simple and easy to use, alongside our other bulk SMS services.
Universal reach. First, shortcodes work on smart phones and basic phones alike. As a result, MSpace clients can reach people even where internet is weak. This solves a real problem, since internet-only channels leave many people out.
Real-time engagement. Next, SMS allows instant, two-way chats with customers. Consequently, it closes the gap between a question and your reply.
Secure and automated. Also, built-in checks support sign-ups, surveys, and payments. This, in turn, cuts down the work of checking each customer by hand.
Easy integration. Finally, MSpace shortcodes plug right into your CRM, database, or payment system. So, messages flow into the tools you already use. As a result, they don’t sit on a separate platform.
Choosing the MSpace Shortcode That Fits Your Business
Not every business needs the same setup. That’s why MSpace offers three ways to get a shortcode. Specifically, these range from a cheap shared option to a full two-way line.
1. Shared Shortcode — the budget-friendly start
With a shared shortcode, you use a number along with other businesses. Then, a keyword, like “WIN” or your brand name, routes texts to you. Overall, it’s a fast, low-cost way to start texting customers. Plus, you don’t need to own a number. So, it works well for promotions, surveys, or a quick test campaign.
2. Dedicated Shortcode — a number that’s all yours
A dedicated shortcode belongs to your brand alone. In other words, there’s no sharing and no keyword. Instead, it comes in two modes:
- Mobile Originated (MO): customers can text you and get replies
- Mobile Terminated (MT): you text customers, but they can’t reply
Therefore, this option suits brands that want full control of their number.
3. Interactive Shortcode — full two-way texting
This option fits businesses that need to send and get texts in real time. For example, think self-service menus, live support, or auto-replies. Indeed, these respond the moment a customer texts in. Because of this, it’s the top pick for brands that want an ongoing channel. After all, it works better than a one-off campaign tool.
Which One Is Right for You?
If you’re testing a single campaign, then start with a shared shortcode. After all, it’s the lowest-risk choice. On the other hand, if brand control matters and you only send one-way texts, pick a dedicated shortcode instead. Meanwhile, if you need real-time, two-way texting at scale, go with an interactive shortcode.
How MSpace Supports You Beyond Setup
Getting a shortcode live is only half the job. Indeed, the real question is whether it solves your problem. That’s why MSpace works with you to match the right shortcode to your goals. In addition, we handle the setup. We also connect it to tools like your CRM and payment system, and can pair it with our USSD services for an even fuller self-service experience. As a result, it fits how your business already runs, so it won’t become a separate silo.
Not sure which option fits? Then talk to MSpace Solutions Limited. We’ll help you find the right shortcode for your needs. Whether that’s a quick promo or a full support channel, we’ve got you covered either way. Visit our contact page to request a shortcode demo.
